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Building Strong Brands, 2012, 400 pages, David A.. Aaker . .. David A.. Aaker, 1471104389, 9781471104381, Simon and .. tn=Building+Strong+Brands&x=51&y=16.. .. Building Strong Brands David A.. Aaker Market .
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References - INFLIBNET Aaker, D.. (1996), Building Strong Brands, The Free Press, .. 16.. Chase, Richard B.. .. "Building successful brands: the strategic options", Journal of Marketing .
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